Thursday, June 18, 2009
An "Unusual" Ad For The Late Show?
I don't want to say that the above ad is rare because, honestly, I just don't know. All I can say is that of the hundreds of vintage TV Guides I have looked through, I have not seen this type of ad except in one Guide I own. It certainly is different from other ads for WCBS-TV's THE LATE SHOW. This particular ad is from 8/25/69 but I can tell you that this type of ad appears in TV Guide for each night, Monday through Friday of that week touting a different film each night as you might guess. What is unusual to me about it is that it advertises a movie after that nights airing of THE MERV GRIFFIN show and not only shows THE LATE SHOW'S starting time as 1:10AM but actually refers to it as THE LATE SHOW and not THE LATE, LATE SHOW as it's starting time is around the time WCBS's second movie would start. I'm probably making too big a deal out of it and they probably advertised like this early on when MERV started but this is the only Guide I have seen this type of ad in. If anyone has any concrete information on this, please let me know.