Friday, June 26, 2009

Representing The Early 80's

The first entry from the 1980's! Here are some examples of TV Guide movie advertising from April 13, 1981. Enjoy!


  1. "The Story of Ruth" was a Yuletide mainstay of "The 4:30 Movie" in its early years, from its 1968 beginnings as "The Big Show." Its early airings were as follows:
    - December 24, 1968 (when the show was 2 hours)
    - December 22/23, 1969 (in two parts)
    - December 22/23, 1970 (in two parts)
    WABC's April 13/14, 1981 screening was the first time in over a decade that this film was shown on "The 4:30 Movie." Between 1971 and 1980, its airings were confined (in two parts, naturally) to "The Morning Movie." Apart from a time in the late 1950's, and again in the early 1960's (as "Movie of the Day") and the late 1960's (as "Gloria DeHaven's Prize Movie" - yes, the famed Hollywood actress/singer hosted a New York TV movie show for a time), there were hardly any ads at all in TV Guide or elsewhere for Channel 7's AM movies. Or, after the mid-to-late 1960's, for the late-night weeknight movies.

  2. Great information. Other religious movie staples that appeared often on the 4:30 MOVIE that I recall include THE ROBE and 1961's KING OF KINGS.

  3. And then there was "Sodom and Gomorrah" (with Stewart Granger and Pier Angeli) and "Samson and Delilah" (with Victor Mature and Hedy Lamarr) that also played on "The 4:30 Movie."

  4. Absolutely correct. I remember those as well as QUO VADIS.